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Administração de marketing no Brasil

Cobra, Marcos

Administração de marketing no Brasil / Marcos Cobra - 3.ed. - Rio de Janeiro Elsevier 2009 - 428 p.

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ISBN: 9788535232547

Subjects--Topical Terms:
Marketing--Administração
Pesquisa de mercado
Comportamento do consumidor
Planejamento estratégico

Dewey Class. No.: 658.8

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