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Estratégia de marketing e posicionamento competitivo

Hooley, Graham

Estratégia de marketing e posicionamento competitivo / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud tradução Luciane Pauleti e Sonia Midori - 4.ed. - São Paulo Pearson 2011 - 439 p.

ISBN: 978-85-7605-809-0

Subjects--Topical Terms:
Marketing--Administração.
Planejamento estratégico

Dewey Class. No.: 658.8

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