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Pesquisa de marketing uma orientação aplicada

Malhotra, Naresh K

Pesquisa de marketing uma orientação aplicada / Naresh K. Malhotra tradução Lene Belon Ribeiro e Monica Stefani - 6.ed. - Porto Alegre Bookman 2012 - 735 p.

ISBN: 978-85-7780-975-2

Subjects--Topical Terms:
Marketing--Administração

Dewey Class. No.: 658.8

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