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21.
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Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; tradutor Sabrina Cairo ; revisor Dilson Gabriel dos Santos by
Edition: 2. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo, SP : Pearson, 2004
Online resources:
Availability: Items available for loan: Biblioteca Virtual Pearson (1).

22.
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23.
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Comunicação integrada de marketing : conceitos, técnicas e práticas / James R. Odgen, Edson Crescitelli ; tradutor Cristina Bacellar by
Edition: 2. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo : Pearson, 2007
Online resources:
Availability: Items available for loan: Biblioteca Virtual Pearson (1).

24.
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Gestão estratégica de marcas / Kevin Lane Keller, Marcos Machado ; tradutor Arlete Simille Marques by
Material type: Text Text; Literary form:
Publication details: São Paulo : Pearson, 2006
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

25.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; tradutor Cristina Yamagami ; revisor Dilson Gabriel dos Santos by
Edition: 12. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo, SP : Pearson, 2007
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

26.
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Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros by
Edition: 4. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo, SP : Pearson, 2006
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

27.
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28.
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Planejamento de marketing : conhecer, decidir e agir - do estratégico ao operacional / Marcos Felipe Magalhães by
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo, SP : Pearson, 2007
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

29.
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Fundamentos do marketing turístico / Reinaldo Dias, Maurício Cassar by
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo : Pearson, 2005
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

30.
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31.
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Administração de marketing / Philip Kotler, Kevin Lane Keller by
Edition: 12. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo : Pearson, 2006
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

32.
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33.
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34.
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35.
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Marketing global / Warren Joseph Keegan ; tradutor Adriano de Jonge, Maurício de Andrade ; revisor José Augusto Guagliardi by
Edition: 7. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo, SP : Pearson, 2005
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

36.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; tradutor Luiz Salla by
Edition: 18. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo : Grupo A, 2023
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

37.
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Neuromarketing : como a neurociência aliada ao design pode aumentar o engajamento e a influência sobre os consumidores / Darren Bridger, Afonso Celso da Cunha Serra by
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: Jaraguá do Sul : Autêntica Business, 2018
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

38.
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Video marketing : como usar o domínio do vídeo nos canais digitais para turbinar o marketing de produtos, marcas e negócios / Jon Mowat by
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: Jaraguá do Sul : Autêntica Business, 2018
Online resources:
Availability: Items available for loan: Biblioteca Virtual Pearson (1).

39.
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A entrevista na pesquisa qualitativa : mecanismos para validação dos resultados
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: São Paulo : Autêntica, 2007
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Availability: Items available for loan: Biblioteca Virtual Pearson (1).

40.
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Guia prático : plano de marketing para clínicas e consultórios / Rubens Coelho by
Edition: 1. ed.
Material type: Text Text; Literary form:
Publication details: Rio de Janeiro : Doc Content, 2011
Online resources:
Availability: Items available for loan: Biblioteca Virtual Pearson (1).

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